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News December 2013

All three German luxury car makers are posting record sales, as the German financial newspaper Handelsblatt reported in December.  This is due to booming markets in China and the US. Daimler and Audi are competing for the No. 2 spot, while market leader BMW is way ahead. In the last issue of the Pollmann Newsletter we reported that Mercedes still needs to catch up. In November, this premium brand manufacturer outsold competitor Audi with a whole slew of new models establishing itself as the second largest brand behind BMW. November marked the fifth month in a row that sales gains by Mercedes outpaced increases at BMW and Audi.

A 16 percent rise in car sales over the previous year in China: This strong demand is a blessing especially for German car makers as sales nosedive in Europe. The growth in car sales on the Chinese market seems to know no limits, even as the year end approaches. According to industry association CAAM, 1.7 million passenger vehicles and light trucks were sold in China in November, an increase of 16 percent over the prior year. Since January, sales have increased by 15 percent to 16.2 million units. As demand in Europe slumped to its lowest level in 20 years, China has become the lifeline for German manufacturers and for Pollmann as an industry supplier.

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